• Member Open House: LinkedIn for Photographers

    Mar 1, 2021
    Member Open House
    Wonderful Machine Project Manager Nadia Kiyatkina, alongside CEO Bill Cramer, speaks with photographers about the best LinkedIn practices as they relate to maintaining a clean, professional page and finding clients through the site.
  • Pricing & Negotiating: Real Patient Portraits for Pharmaceutical Company

    Feb 26, 2021
    Consulting Case StudiesPricing & Negotiating
    A pharmaceutical company wanted a variety of patient portraiture to use for three years, so Executive Producer Craig Oppenheimer put together an estimate that accounted for the longer licensing fee.
  • SEO Audit: Amy Rose Productions

    Feb 25, 2021
    Consulting Case StudiesSEO
    Melissa Shanahan and Chelsea Rose of Amy Rose Productions wanted to improve the usability of their website, so the pair contacted Will Good to set up an SEO Audit. Will helped the two creatives streamline their site so that each page would load faster, enhancing the experience of each visitor, some of whom might very well be potential clients.
  • New PPP Money For Sole Proprietors

    Feb 24, 2021
    Industry News
    In an effort to get vulnerable small businesses more federal aid money, the Biden administration is changing the rules for the Paycheck Protection Program. One of the main differences is that sole proprietors — i.e., freelance photographers — are now eligible for loans even if they don’t turn a profit.
  • Expert Advice: Remote Photo Shoots Using Zoom

    Feb 23, 2021
    Expert Advice
    Wonderful Machine’s Tara Todras-Whitehill describes the process behind shooting a New York Times assignment remotely, in this case not only due to COVID-19 precautions but out of necessity for her subjects’ safety.
  • Expert Advice: Client Types: Brands

    Feb 22, 2021
    Expert Advice
    Our definition of a Brand is any company that is not a Publication or and Agency. That list covers a lot of territory, including companies that you might not think of as brands (like architecture firms or governmental agencies).
  • Expert Advice: Client Job Titles

    Feb 18, 2021
    Expert Advice
    Knowing what types of companies use commercial photography is one thing. Knowing which individuals at those companies hire photographers is quite another. All the marketing in the world won't help if you're not targeting the folks who can actually hire you. Understanding job titles is an important first step as you begin your research.
  • Expert Advice: Words for Photographers

    Feb 17, 2021
    Expert Advice
    Photographers make a living through their image creation skills and visual storytelling chops, but the most well-rounded creatives are also accomplished wordsmiths. Be it through personal blogging, social media posting, or anything related to contacting clients, photographers need to be competent writers to best promote their work. Here's how you can make that happen.
  • Find A Rep: Rachid Dahnoun

    Feb 16, 2021
    Consulting Case Studies
    Rachid Dahnoun is a versatile, in-demand photographer and videographer with an impressive client list. But when the Bay Area-based creative felt like he needed to take another step forward in this industry, he reached out to Nadia Kiyatkina for help with putting together a list of potential agents to contact.
  • Print Promo Project Edit: Clay Cook

    Feb 15, 2021
    Consulting Case StudiesPhoto Editing
    Wonderful Machine's Honore Brown and Christine Hughes help Louisville-based Clay Cook put together print promos for his humanitarian and commercial work. Honore helmed the edit, while Christine handled the design.